標題: Real Beauty campaign has made the brand synonymous [打印本頁] 作者: FindYourMobile 時間: 2024-2-24 17:15 標題: Real Beauty campaign has made the brand synonymous social issue you advocate must be something your brandgenuinely cares about. Transparency and trust are paramount to customersturn tobrands they believe in. So if it turns out your stance was only to gainfollowers, you run the risk of damaging your reputation and bottom line. Justthink Pepsi and Kendall Jenner! Choosing the right issues is crucial to yoursuccess. Here are a few things to consider before clicking ‘post’ on yoursocial feed: Make sure you have a link to the cause If your company isresource-intensive or you’re working to reduce waste, then sustainability couldbe the message you want to convey. Donations are top of the list for howcustomers feel brands can make a difference, so think about a cause you canback on a local or global scale. How Brands Can Take on Social Issues on SocialMedia For example.
Who Gives a Crap is an Australian brand that producesenvironmentally-friendly toilet paper Find Your Mobile Number Listthat’s good for your bum and great forthe world”. Their mission is to donate half of their profits to ensure everyonehas access to clean water and a toilet within our lifetime”. To do this, theypartner with charities that provide proper sanitation for millions of people inneed such as WaterAid. How Brands Can Take on Social Issues on Social MediaYour company culture aligns with the cause If gender equality is a focus atyour company and something you promote on social media, then there should beevidence of that within your culture. Are there initiatives that work towardsnarrowing the gender pay gap or maternity and paternity packages that helpwomen return to work? Don’t get caught out by talking about an issue that’s notreflected in your own company or exclude a segment of society in your socialcommunity management. You have a track record on the topic Maybe there’s atopic or issue that you have been focusing on for years. For example.
Dove’sapproach to digital marketing through their with highlighting and appreciating real women and leavingretouching at the door. This campaign was so successful that in the firstyears, profits jumped from $ billion to $ billion. Your position will help youstand out from the crowd During the Covid- pandemic a lot of brands took tosocial media to empathize with customers. However, this backfired for many as aKantar Covid- study found thatof people believe that brands should not exploitthe pandemic to promote a brand. So don’t adopt a cut and paste message justbecause others are. Take a stand by using your unique perspective and voice tostand out from the noise. Consider risk vs.
